Oxendon Studio

An independent studio for Shopify stores and websites, made to trade: well designed on the surface, secure and properly built underneath.

Led by a former Head of Ecommerce, so every decision is weighed against what it sells.

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Selected work05

  • 01Brodie CashmereShopify theme, backend, automations and flowsFashion
  • 02D'AgostinoFull store build, international markets, conversion rate optimisation, emailLuxury
  • 03Eye Books GroupFull store build, operations, conversion rate optimisation, emailPublishing
  • 04Gazelle Book ServicesBespoke theme build, warehouse and data integrations, 55,000-title cataloguePublishing
  • 05The Stable HouseComing soonBrand-led website for an established short-stay business. Launching in DecemberHospitality

Services06

01Shopify builds

Custom themes on Shopify's own architecture, so every page stays editable by your team.

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  • Online Store 2.0
  • Large catalogues
  • International markets
  • Warehouse and stock integrations
  • Structured data
  • Google Shopping feeds
  • GA4 and conversion tracking
  • Theme migrations

02Websites

Brand and editorial sites for businesses that sell offline, or not online yet.

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  • Static and fast
  • Accessible
  • Global edge hosting
  • Enquiry and application forms
  • Content you edit yourself

03Design and branding

Identity, typography, art direction and print, designed by hand as a system from the start.

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  • Identity
  • Typography
  • Art direction
  • Motion
  • Print

04Email marketing

Email platforms set up and cleaned up properly, so your emails reach the inbox, not spam.

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  • Klaviyo
  • Mailchimp
  • SPF, DKIM, DMARC
  • List hygiene
  • Segmentation
  • Deliverability

05Care plans

A fixed monthly plan that keeps a site current, monitored and quietly improving.

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  • Platform and app updates
  • Uptime and checkout monitoring
  • Speed and security checks
  • Monthly development time

06Audits

Fixed-price website audits, with a ranked list: what's broken, what's risky, what to fix first.

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  • Speed and accessibility
  • Security
  • Data and consent
  • Email
  • Shopping feeds
  • Tracking and measurement
  • AI-built sites

How we build

Every site is built to the platform's own standards, with clean code and no unnecessary plugins. Every change lives in Git and is checked on a private preview before it goes live. Secure by default, built with UK GDPR in mind, and looked after once it is live.

  1. Clean, documented code
  2. Version control on everything
  3. Secure by default
  4. Built with UK GDPR in mind
  5. Reliable after launch

Studio

Founded by Grant Davies after more than ten years in fashion ecommerce, latterly as Head of Ecommerce for brands including Stone Island, C.P. Company and Agent Provocateur. Clients deal with Grant directly, from the first call to launch and long after.

A standing team of specialists in design, branding, motion, art direction and photography joins project by project, credited on the work they do. Larger projects add partner studios, and paid search and social are run by specialist partners, with the tracking set up here first.

Tools

Commerce
Shopify, Liquid, Horizon, Shopify CLI, Matrixify
Build and hosting
Astro, GitHub, GitHub Actions, Vercel, Cloudflare
Email
Klaviyo, Mailchimp and other market leaders
Search and data
Google Analytics, Google Merchant Center, Search Console, Bing Webmaster Tools, PageSpeed Insights, Plausible
Design
Figma, Adobe Creative Cloud
Engineering
Claude Code, Python, Node.js